UX Writing Guidelines

Rule: Always use sentence case.

Rule: Use transfer in instead of transaction.

Text styling should be handle with CSS to remain consistent throughout the app.

Explained

Consistency. Translators send translations in sentence case. This also follows the Google Material Guidelines (GMG). Consistency and maintenance. With an exception for proper nouns, those are always capitalized.

Example

Do: Check prices
Don't: Check Prices

Rule: Use transfer in instead of transaction.

Use transfer in instead of transaction when referring to money transfers in the app or website.

Transaction language is used when describing external and 3rd-party processes.

Explained
Consistency. Word usage across the product should be consistent to set clear expectations for users.

Example
Do: Your transfer was successfully created
Don't: Your transaction was successfully created

Rule; Avoid blaming the user.

Rule: Use transfer in instead of transaction.

Rule: Avoid blaming ourselves.

Explained

Public relations. Avoids negative language towards customer and improves customer relationships.

Example

Do: That code doesn't work – try again
Don't: You didn't enter the correct code

Rule: Avoid blaming ourselves.

Rule: Shorten phases that are still understandable.

Rule: Avoid blaming ourselves.

Avoid blaming ourselves and including please and sorry in copy

Explained

Public relations. Don't assign blame to ourselves or apologize excessively.

Example

Do: Unfortunately, your transfer couldn't be completed.
Don't: Sorry, we couldn't complete your transfer

Rule: Shorten phases that are still understandable.

Explained

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Rule: Shorten phases that are still understandable.

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Content length

Do: More info on fraud awareness

Don't: More information on fraud awareness

Remove ending punctuation for single sentences

GMG. Remove unnecessary punctuation, except for in usage related to tone.

Do: Unable to complete your transfer

Don't: Unable to complete your transfer.

Use ending punctuation when the content has multiple sentences, or punctuation in the

middle of the sentence.

Grammar. Punctuation is still needed.

Do: To continue your transfer, upload your ID documents to the app.

Don't: To continue your transfer, upload your ID documents to the app

Avoid silly language in error messages

Tone. Instead use a tone to set us as the experts per our content brand guidelines.

Do: Unfortunately , your transfer couldn't be completed.

Don't: Oops, something happened!

Avoid redundancies in content

Always use clear and concise language

Do: PIN

Don't: PIN number

Avoid words like enable or disable

GMG. Avoid tech jargon for users, using customer-friendly language instead.

Do: Turn on Touch ID

Don't: Enable Touch ID

Avoid words like failed

Tone. Instead use a positive and constructive tone per our content brand guidelines.

Do: Unable to complete your transfer

Don't: Your transfer failed to send

Mirror CTA language in header/body copy of a screen

Clarity. Create extra clarity for users when they are taking an

action. Also in the GMG.

Do: To continue your transfer, update the payment method.

Update payment method

Don't: To continue your transfer, update the payment method.

Select new payment method

Don’t use “quotes“ to distinguish CTAs, Legal docs, or other content, bold content instead.

Consistency and maintenance. Quote

styling is different by country. Bolding is easier to remain consistent.

Do: By clicking Confirm, you agree to our Terms and conditions.

Don't: By clicking "Confirm", you agree to our Terms and conditions.

Distinguish links using

more than just color

Accessibility. Best practice for users with color blindness.

Do: Terms and conditions

Don't: Terms and conditions

Avoid I and we, with

exceptions for legal and

marketing language.

GMG. Don’t use first-

person pronouns to speak for the product.

Do: Due to industry regulations, all transfers go through a review process.

Don't: We care about your security. That's why we review all transfers.

Use em dashes in error messages to separate clauses /phrases

Grammar. Em dashes are longer (—), so they are used between phrases or clauses (groups of words). Hyphens are shorter (-), so they are only used between prefixes and words to make compound words such as self-esteem.

Do: An error occurred while uploading your documents — try again

Don't: An error occurred while uploading your documents. Try again.

Ria UX Writing Guidelines

Rule: Always use sentence case.

Rule: Use transfer in instead of transaction.

Rule: Use transfer in instead of transaction.

Rule: Use transfer in instead of transaction.

Rule: Use transfer in instead of transaction.

Rule: Use transfer in instead of transaction.

Rule; Avoid blaming the user.

Rule: Use transfer in instead of transaction.

Rule: Avoid blaming ourselves.

Rule: Avoid blaming ourselves.

Rule: Shorten phases that are still understandable.

Rule: Avoid blaming ourselves.

Rule: Shorten phases that are still understandable.

Rule: Shorten phases that are still understandable.

Rule: Shorten phases that are still understandable.

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Rule: Shorten phases that are still understandable.

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